Noura Mufti is the director of marketing at St. Regis Riyadh.
She had started working as the marketing manager at St. Regis in March 2023.
The hotel is located in VIA Riyadh, the Saudi capital’s high-end shopping and lifestyle destination that includes select restaurants and seven luxurious cinemas.
Mufti has held various positions in the luxury branding sector throughout her career, with extensive experience of handling both cosmetics and fashion brands. She was brand manager for Saudi Jawahir — the Avanti luxury multi-brand boutique with five branches across the Kingdom. It houses some of the world’s most coveted designers and is renowned for personalized service and exclusivity.
In 2012, Mufti was appointed training manager for the prestigious French cosmetic brand Guerlain. She spent five years and eight months in the cosmetics industry.
In 2018, she ventured into luxury retail, managing luxury brands including the iconic Italian fashion house Prada and the famed French couture brand Christian Dior.
Mufti holds a bachelor’s degree in business with a specialization in organizational development from King Abdulaziz University in Jeddah.
